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| SIMPLE BEGINNINGS |
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Inspired by his childhood in
Provence, the 23-year-old
Olivier Baussan decided to recreate the traditions of his
region. After purchasing a steam distiller, a relic from
the past, Olivier harvested wild rosemary and produced
pure Rosemary essential oil. He sold this essential oil at
local markets, this all-natural product was quickly
embraced by villagers and L'OCCITANE was born.
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| CELEBRATION OF THE LAND |
| Olivier's ambition was to create
a company that celebrates Mediterranean
well-being. The name he chose for the company
refers to Occitanie, the ancient province that
once covered the south of France, northeastern
Spain and northern Italy. The idea was to mix
traditions and ingredients from the Mediterranean
region in the creation of products for personal
care and the home.
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| BUILDING PARTNERSHIPS |
| Following the success of
Olivier's Rosemary essential oil, the brand
began to grow in a very organic way. After
discovering an abandoned soap factory, Olivier
became fascinated by the idea of reviving the art
of soap making in Marseille. With the help of
others, Olivier created soaps using a vegetable
fat recipe and traditional methods. Today, these
vegetable-based soaps are known all over the world
for their quality ingredients and attractive,
traditional shapes.
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| While exploring the world for new
ingredients and traditional techniques, Olivier
learned about the Shea trees that grow in Burkina
Faso in West Africa. These sacred trees produce a
nut that is ground into a rich, thick paste known
as Shea Butter. It is this butter that is used as
a nourishing and moisturizing ingredient in
L'OCCITANE products. |
| THE TRADITIONS CONTINUE |
| L'OCCITANE products represent the
traditions and values of the Mediterranean region.
Every year, Olivier seeks out traditional
techniques and ingredients once used in the region
to ensure the well-being of the body, mind and
spirit. The results of these efforts are embodied
in L'OCCITANE's annual Harvest collections,
Shea Butter range, Gardens Collection,
Aromachologie products and Immortelle skincare.
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